Campaign 01
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Winter is over. The damage is not.
Potholes, ice, and weeks of freezing starts left their mark on your vehicle - and most drivers don't notice until something fails.
At Sprinter Auto Repair, we catch the problem before it catches you.
Clear diagnosis. Honest pricing upfront. Work done right.
New customers get 20% OFF. Returning customers get 10% OFF.
Tap the button and we'll call you to book your appointment.
Sprinter Auto Repair
Winnipeg, Manitoba
Objective
Lead generation - inbound bookings
Platform
Facebook & Instagram (Video Feed)
My Role
Digital strategy, video filming, video editing, paid media campaign
Strategy
Seasonal pain-point hook (post-winter vehicle damage), A/B copy testing, immediate discount offer to drive inbound calls. CPL achieved under $7 CAD in the first campaign cycle.
Variants tested
Variant A: urgency-led ("The damage isn't gone") · Variant B: question hook ("When did you last check your brakes?")
Result
+20% increase in client flow within the first two months
