Trino Consultores
Organizational Consulting & SaaS · Chile
Objective
Position a B2B consultancy and its SaaS product with executive decision-makers on LinkedIn
Product
Trino360, the firm's SaaS platform for managing every activity in a company to improve productivity and profitability
Platform
LinkedIn (organic and promoted content)
Strategy
Launch video for the Trino360 SaaS, partner-led educational videos, and promoted carousels aimed at general managers and directors, with a visual system built around the Trino cube.
My Role
Digital strategy, content strategy, scripting, video production and editing, and channel management
Results
Monthly LinkedIn impressions grew from under 50 to 25,800 in three months
Organic reach up 22x month over month
Promoted posts at 2 to 4% CTR among general managers and CEOs
LinkedIn became the website's top traffic source